esnsfoa.info

I recently conducted a survey on how technical experts – like finance executives – can better present themselves to senior management. Here are some of the insights from the survey, the common problems faced by presenters and some solutions on making sure your next presentation to senior executives is received in a positive light.

Common problems faced by technical presenters

Technical presenters have a strong tendency to focus on the ‘how’ of the content rather than the outcome. Technical presenters tend to either over explain the technical aspects of their presentation, even though they are facing a savvy audience who have a good grasp of the technicalities. Or they get too bogged down in the numbers and miss the overarching purpose of the presentation, meeting or conference call which is often to help the senior executive to make a decision.

I would like to share four tips that you can apply to improve your presentation skills when communicating up to a senior executive audience.

Tip 1: Understand your audience’s motivations so you know why are in this meeting

In The One Minute Presenter, a key step is Treasure your Audience. The main purpose of understanding your audience in detail is to go deeper into their motivations and hot buttons. This understanding helps the technical presenter prepare for meetings. Ask key questions like, “Why is the senior executive joining this meeting?” Is it to gain a brief overview on a topic, an update, a summary or to receive your input on a critical time-sensitive business issue which needs a decision?

Tip 2: Technical literacy quick check

When thinking about your content and how deep to go into the technicalities, think about the literacy of the senior executive on this issue. Are they familiar in depth with the issue? If they are, don’t start from the beginning when introducing the topic. Is the senior manager highly literate but not as familiar with the local differences on which you are an expert? Then skip explaining broad concepts and get into the specifics. Don’t worry if you skip too far ahead, the senior executive will ask you a question.

Tip 3: Think through your presentation’s timing

When you are preparing your content or your slide presentation, ask yourself how much time you have to deliver. If you have twenty minutes and twenty slides of packed data charts, are you allowing yourself enough time for the audience to digest them? Is there a better way to extract your message from each slide and highlight it in a clear slide? Consider using handouts when you need to pass on a record of the data to your audience. Build in some time for questions into your presentation time in case you are asked a series of questions or time is cut from your delivery time. If you have twenty minutes to present, then arrange fifteen minutes of content.

Tip 4: Produce your message for every presentation

Even if you are delivering a frequent update for a weekly management meeting, think about what your message in a nutshell is for every meeting. Press yourself to find a link between your message and the motivations and interests of the senior executives. The more relevant you can make your message to their driving issues, the more likely you are get their attention and receive positive comments. You have to speak to the issues that are important to senior management. They often look at the same topics in a different light. They are more likely to take a broader look or apply a wider scope to the topic. Remember that they are likely to have shifting priorities based on the current state of the business. Are you able to link your topics to the major issues like total revenue, profit margins, share price, market share, and others. Can you fit your topic into those issues?

Conclusion

While you are a technical expert and are valued for the insights you bring, when facing senior management you may need to adjust your content and dig out a message that is in line with the senior executives current reality.

Recently I stopped by a Walgreens drugstore. I was there to purchase a graduation card for my niece and some Mothers Day cards. I looked for the graduation cards and could not find them. So, I asked a clerk where the cards might be located. She informed me that they were in 3 boxes in the storeroom. I asked if she, or someone else, could bring them out of the storeroom so that I might make a purchase. She informed me that she could not do so at that time and suggested I come back in a few hours. I asked to speak with a manager and after speaking with the manager and making my request to purchase a card known, I was once again told, I would have to come back in a few hours. I looked around the store and observed that it was not busy. Some of the clerks appeared to be ideally standing around doing much of nothing.

I’m not suggesting all Walgreens drugstores typify this manor of behavior, but this one did. By chance there happened to be a CVS drugstore literally across the street from that particular Walgreens. So, I went across the street, purchased the graduation card for my niece, and also purchased the Mothers Day. I ended up spending about twenty dollars.

What negotiation lessens can we learn from this experience. There are several

1. Always have an alternate source from which to get what you need
2. Make anyone you negotiate with feel important (I had the impression that I was almost disturbing the clerks at Walgreens by wanting to make a purchase.)
3. If you cant fulfill the request/requirements of someone you’re negotiating with, at least give the impression that you’re trying to do something to solve their problem (some hotel chains will book people in another hotel chains facilities when the first hotel does not have space. In so doing, they are sending a signal to that customer that says, the customers well being has a higher priority than just making money off of that customer).

When negotiating, give as much as you can to appease and ingratiate yourself with the person you’re negotiating with. By doing so, you give the perception that you care. In return, the fair minded person will give as much as they can give to you and in the end, both of you will have practiced, what I call, the win/win style of negotiating.

You should be well-aware of the details of presentation folders before you embark on the project of the article for the next marketing drive. You have the choice of getting it produced at the local printing company or through online printing houses. There are several talented online printing companies that offer exclusively beneficial rates and produce wonderful materials. You will surely save on cost and unnecessary physical botheration if you opt for the online company.

Presentation folders printing support the marketing drive effectively. You highlight the product or a particular brand of the company to various customers including business associates through seminars and conferences. It is a process to earn a place for the product and suitable recognition in the market. The role of the article is established when you achieve great appreciation of the product and win business contracts. It is a true marketing tool to achieve cent percent marketing success when it is produced with care through an able printing company with really professional touch. The marketing drive is incomplete without attractive folders, which are true representative of the brand and the company.

The printing material is a wonderful showcase wherein you display all your products and services in an exquisite manner to draw the attention of the viewer to earn the requisite appreciation. You have to ensure the quality of printing of the martial to earn the success in the endeavor and that is why the choice of the online printing company is the most important factor to produce a winning display folder. Ensure that the online printing company uses the sophisticated printing machines and take the advice of the expert graphic designer in creating a fantastic concept of the project. It will surely support the entire marketing drive to win the business with efficient presentation folder printing.