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You should be well-aware of the details of presentation folders before you embark on the project of the article for the next marketing drive. You have the choice of getting it produced at the local printing company or through online printing houses. There are several talented online printing companies that offer exclusively beneficial rates and produce wonderful materials. You will surely save on cost and unnecessary physical botheration if you opt for the online company.

Presentation folders printing support the marketing drive effectively. You highlight the product or a particular brand of the company to various customers including business associates through seminars and conferences. It is a process to earn a place for the product and suitable recognition in the market. The role of the article is established when you achieve great appreciation of the product and win business contracts. It is a true marketing tool to achieve cent percent marketing success when it is produced with care through an able printing company with really professional touch. The marketing drive is incomplete without attractive folders, which are true representative of the brand and the company.

The printing material is a wonderful showcase wherein you display all your products and services in an exquisite manner to draw the attention of the viewer to earn the requisite appreciation. You have to ensure the quality of printing of the martial to earn the success in the endeavor and that is why the choice of the online printing company is the most important factor to produce a winning display folder. Ensure that the online printing company uses the sophisticated printing machines and take the advice of the expert graphic designer in creating a fantastic concept of the project. It will surely support the entire marketing drive to win the business with efficient presentation folder printing.

When it comes to birthdays, Christmases, and Valentine’s Day presents, it can be difficult to buy suitable gifts. Perhaps the person for whom you are buying the presents is relatively new to your life, and you are yet to find out their likes and dislikes, or maybe, the person is particularly fussy and is consequently extremely difficult to buy for, nothing you choose suits their own particular style and they frequently turn their noses up at your gifts.

We have all been there: the partner who asks for something special, or who asks for something that is meaningful, rather than practical – that is a particularly hard stipulation to satisfy an impractical present? Perhaps they would like a broken phone. On the other hand, maybe they would appreciate a two-wheeled car. The request of a non-practical gift is so vague as to be nonsensical.

Well, good news, we have found the perfect present, it is meaningful, has very little practical application, and you can buy the same present year in and year out, without appearing unthoughtful: truth jewellery.

Under the umbrella term of truth jewellery, you will find charm bracelets, and charm necklaces. Charm bracelets and necklaces begin as simple items of jewellery, with mechanisms along the chains, which enable new charms to be added. When they are bought, they are either entirely plain, or come with one or two charms.

Truth charms are so called because they represent a truthful relationship between the giver and the bearer. The beauty of these bracelets and necklaces lies not only in their face value, but also in the underlying messages. Each charm has a different meaning, and depending on the emotion you want to express to the person for whom you are buying the gift, you can choose a truth charm that suits.

Moreover, for those of us who find it difficult to buy presents for our loved ones because we simply have no idea as to the sorts of gifts they would appreciate, truth jewellery is perfect. Every occasion – birthdays, Christmases, christenings, births, Valentine’s Day, or just a Wednesday – a new charm can be bought. If you are the type of person who frequently gets in trouble for buying the wrong gifts (for instance, on one occasion, a friend was bought a set of weighing scales as a present from her boyfriend, and, needless to say, they were not well received!) then truth charms are a good choice.

If you purchase your loved one such items of jewellery, you will never be stuck for ideas again, simply add to the bracelet or necklace, not only will the gesture be well appreciated, you will not have to trudge around the shops looking for that perfect (not practical) present.

I recently conducted a survey on how technical experts – like finance executives – can better present themselves to senior management. Here are some of the insights from the survey, the common problems faced by presenters and some solutions on making sure your next presentation to senior executives is received in a positive light.

Common problems faced by technical presenters

Technical presenters have a strong tendency to focus on the ‘how’ of the content rather than the outcome. Technical presenters tend to either over explain the technical aspects of their presentation, even though they are facing a savvy audience who have a good grasp of the technicalities. Or they get too bogged down in the numbers and miss the overarching purpose of the presentation, meeting or conference call which is often to help the senior executive to make a decision.

I would like to share four tips that you can apply to improve your presentation skills when communicating up to a senior executive audience.

Tip 1: Understand your audience’s motivations so you know why are in this meeting

In The One Minute Presenter, a key step is Treasure your Audience. The main purpose of understanding your audience in detail is to go deeper into their motivations and hot buttons. This understanding helps the technical presenter prepare for meetings. Ask key questions like, “Why is the senior executive joining this meeting?” Is it to gain a brief overview on a topic, an update, a summary or to receive your input on a critical time-sensitive business issue which needs a decision?

Tip 2: Technical literacy quick check

When thinking about your content and how deep to go into the technicalities, think about the literacy of the senior executive on this issue. Are they familiar in depth with the issue? If they are, don’t start from the beginning when introducing the topic. Is the senior manager highly literate but not as familiar with the local differences on which you are an expert? Then skip explaining broad concepts and get into the specifics. Don’t worry if you skip too far ahead, the senior executive will ask you a question.

Tip 3: Think through your presentation’s timing

When you are preparing your content or your slide presentation, ask yourself how much time you have to deliver. If you have twenty minutes and twenty slides of packed data charts, are you allowing yourself enough time for the audience to digest them? Is there a better way to extract your message from each slide and highlight it in a clear slide? Consider using handouts when you need to pass on a record of the data to your audience. Build in some time for questions into your presentation time in case you are asked a series of questions or time is cut from your delivery time. If you have twenty minutes to present, then arrange fifteen minutes of content.

Tip 4: Produce your message for every presentation

Even if you are delivering a frequent update for a weekly management meeting, think about what your message in a nutshell is for every meeting. Press yourself to find a link between your message and the motivations and interests of the senior executives. The more relevant you can make your message to their driving issues, the more likely you are get their attention and receive positive comments. You have to speak to the issues that are important to senior management. They often look at the same topics in a different light. They are more likely to take a broader look or apply a wider scope to the topic. Remember that they are likely to have shifting priorities based on the current state of the business. Are you able to link your topics to the major issues like total revenue, profit margins, share price, market share, and others. Can you fit your topic into those issues?

Conclusion

While you are a technical expert and are valued for the insights you bring, when facing senior management you may need to adjust your content and dig out a message that is in line with the senior executives current reality.