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I recently conducted a survey on how technical experts – like finance executives – can better present themselves to senior management. Here are some of the insights from the survey, the common problems faced by presenters and some solutions on making sure your next presentation to senior executives is received in a positive light.

Common problems faced by technical presenters

Technical presenters have a strong tendency to focus on the ‘how’ of the content rather than the outcome. Technical presenters tend to either over explain the technical aspects of their presentation, even though they are facing a savvy audience who have a good grasp of the technicalities. Or they get too bogged down in the numbers and miss the overarching purpose of the presentation, meeting or conference call which is often to help the senior executive to make a decision.

I would like to share four tips that you can apply to improve your presentation skills when communicating up to a senior executive audience.

Tip 1: Understand your audience’s motivations so you know why are in this meeting

In The One Minute Presenter, a key step is Treasure your Audience. The main purpose of understanding your audience in detail is to go deeper into their motivations and hot buttons. This understanding helps the technical presenter prepare for meetings. Ask key questions like, “Why is the senior executive joining this meeting?” Is it to gain a brief overview on a topic, an update, a summary or to receive your input on a critical time-sensitive business issue which needs a decision?

Tip 2: Technical literacy quick check

When thinking about your content and how deep to go into the technicalities, think about the literacy of the senior executive on this issue. Are they familiar in depth with the issue? If they are, don’t start from the beginning when introducing the topic. Is the senior manager highly literate but not as familiar with the local differences on which you are an expert? Then skip explaining broad concepts and get into the specifics. Don’t worry if you skip too far ahead, the senior executive will ask you a question.

Tip 3: Think through your presentation’s timing

When you are preparing your content or your slide presentation, ask yourself how much time you have to deliver. If you have twenty minutes and twenty slides of packed data charts, are you allowing yourself enough time for the audience to digest them? Is there a better way to extract your message from each slide and highlight it in a clear slide? Consider using handouts when you need to pass on a record of the data to your audience. Build in some time for questions into your presentation time in case you are asked a series of questions or time is cut from your delivery time. If you have twenty minutes to present, then arrange fifteen minutes of content.

Tip 4: Produce your message for every presentation

Even if you are delivering a frequent update for a weekly management meeting, think about what your message in a nutshell is for every meeting. Press yourself to find a link between your message and the motivations and interests of the senior executives. The more relevant you can make your message to their driving issues, the more likely you are get their attention and receive positive comments. You have to speak to the issues that are important to senior management. They often look at the same topics in a different light. They are more likely to take a broader look or apply a wider scope to the topic. Remember that they are likely to have shifting priorities based on the current state of the business. Are you able to link your topics to the major issues like total revenue, profit margins, share price, market share, and others. Can you fit your topic into those issues?

Conclusion

While you are a technical expert and are valued for the insights you bring, when facing senior management you may need to adjust your content and dig out a message that is in line with the senior executives current reality.

“Exercising Control Will Make You A More Powerful Negotiator”

The perception of power is a two-way process in a negotiation; the projector sees it from one perspective and the receiver views it from another. Based on the reaction of either, the perception gets revised and the loop continues. As a negotiator, to control the perception of power, control its flow.

Temper:
There are potential perils to losing one’s temper in a negotiation. It’s the pitfall of losing control of the negotiation process. When a negotiator’s mind becomes hijacked by anger, it becomes less capable of reasoning. That can lead to unintended consequences. Even if you should become angered during a negotiation, maintain control of your emotions. Don’t allow your anger to be sensed or shown. The better you control that display, the less insight the other negotiator will have of your thoughts.

Presentation Order:
Power can be an enhancer or detractor based on the order of your offers/counteroffers. To enhance your power, depending on the circumstances, consider whether you’ll lead with your weaker or stronger offers. By controlling the order of your offers, you’ll have greater control of the negotiation. To enhance that effort, consider how you’ll escalate or de-escalate the pressure brought by the order of your offerings. You’ll be exercising the control of power and therein will lie the leverage you’ll gain from doing so.

Know What’s Important:
You derive power based on what’s important in a negotiation and to the degree you can fulfill the other negotiator’s desires. That means, you must align your offerings to match the needs of that negotiator. As an example, if you think the other negotiator’s main interest is monetary, and he’s really interested in the betterment of society, you’ll waste your efforts by attempting to maximize his monetary gains. Your perspective will not match his value proposition.

Always know definitively what is most important to the other negotiator before attempting to sway him with powerful offers. To do otherwise is to weaken your position and the power that it assumes.

Power Dilemma:
What should you do when the opposing negotiator’s position is as powerful as yours? You can feign weakness to get him to display the sources of his power; remember, power is perceptional – that means, you’re attempting to get him to display why he thinks his position is powerful. Once you acquire that insight, you’ll be in a better position to adjust and implement your negotiation plan to address his perspective.

On the other hand, you can adopt a power position by displaying your sources of power. If you do, be sure that your power will supplant his. If it doesn’t, once again, you’ll weaken your position.

In a negotiation, when you’re in a power position, if you use it wisely you’ll enhance its abilities. Conversely, if you’re perceived as being overbearing, you’ll diminish your power’s strength. In that case, others will eventually team up to combat your unruliness. They’ll fortify their barriers to thwart your power. Always be mindful of the flow of power, the source of that flow, and what it will take to control it. Doing so will allow you to enhance your negotiation efforts… and everything will be right with the world.

Remember, you’re always negotiating!

Recently I stopped by a Walgreens drugstore. I was there to purchase a graduation card for my niece and some Mothers Day cards. I looked for the graduation cards and could not find them. So, I asked a clerk where the cards might be located. She informed me that they were in 3 boxes in the storeroom. I asked if she, or someone else, could bring them out of the storeroom so that I might make a purchase. She informed me that she could not do so at that time and suggested I come back in a few hours. I asked to speak with a manager and after speaking with the manager and making my request to purchase a card known, I was once again told, I would have to come back in a few hours. I looked around the store and observed that it was not busy. Some of the clerks appeared to be ideally standing around doing much of nothing.

I’m not suggesting all Walgreens drugstores typify this manor of behavior, but this one did. By chance there happened to be a CVS drugstore literally across the street from that particular Walgreens. So, I went across the street, purchased the graduation card for my niece, and also purchased the Mothers Day. I ended up spending about twenty dollars.

What negotiation lessens can we learn from this experience. There are several

1. Always have an alternate source from which to get what you need
2. Make anyone you negotiate with feel important (I had the impression that I was almost disturbing the clerks at Walgreens by wanting to make a purchase.)
3. If you cant fulfill the request/requirements of someone you’re negotiating with, at least give the impression that you’re trying to do something to solve their problem (some hotel chains will book people in another hotel chains facilities when the first hotel does not have space. In so doing, they are sending a signal to that customer that says, the customers well being has a higher priority than just making money off of that customer).

When negotiating, give as much as you can to appease and ingratiate yourself with the person you’re negotiating with. By doing so, you give the perception that you care. In return, the fair minded person will give as much as they can give to you and in the end, both of you will have practiced, what I call, the win/win style of negotiating.